A Better Way to Price

An entertainment producer trying to optimize pricing has some hurdles to overcome. For starters, every show, every venue, and every market is different; one pricing strategy does not fit all. Then there's effort it takes to change prices—not just the time spent analyzing data to determine when to update prices and what to change them to, but also the time it takes to implement price changes in the ticketing system. And if there's a producing partner involved, they'll need to review price changes, too.

Our clients hire us to maximize the impact of their dynamic pricing strategy and to radically reduce the amount of daily work required to support it. Digonex pricing solutions use mathematical models to consider more variables than can be accounted for manually, to continually find the right price for every seat for every performance. Want to know more? Contact us to set up a demo.

We’ve found that with the assistance of the solution, and the economists on their staff behind the scenes, pricing recommendations are being made based on inputs we never would have considered before. As a result, we have seen some incredible success, which in this case can be defined by revenue maximization, attendance optimization or some combination thereof.

Aubrey Stork

Program Director, CRM, Data Insights & Ecommerce, Mirvish Productions