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-- A newly released song “Hide and Seek” uses the metaphor of a child’s game to describe the upside-down reality of a missing child, yearning to be found by his or her mother. According to the U.S. Department of Justice, an average of 2,100 children are reported missing every day; thankfully the large majority of these children are recovered. Nevertheless, a missing child can be an emotional nightmare for the child’s family and friends.
The single will be released January 17 and can be downloaded through April 30, at www.hideandseekdonate.com. Every time the song is downloaded, 25 percent of the 99-cent download will be donated to the National Center for Missing & Exploited Children (NCMEC) to help continue its mission of finding missing children and preventing child sexual exploitation. Digonex Technologies, Inc., the Digital Media Association, Avanade Inc. and M-30 Communications are working together to raise funds for NCMEC and increase awareness for the plight of missing children.
“The proceeds from the song download help NCMEC to continue our efforts to reunite missing children with their families and prevent child sexual exploitation,” said Ernie Allen, president and CEO of NCMEC.
Last Spring Jan Eglen, CEO and president of the Indianapolis-based Digonex Technologies, was riveted by the highly-publicized Florida abductions and felt compelled to do something to help. Spurred on by mail from Amy Elliott of Kansas City who wanted to do something similar, the “Hide and Seek” initiative was formed, and Cindi Clark was asked to write the song. MusicRebellion.com, a subsidiary of Digonex, provided the production manpower to launch the song as a digital download. Eglen also invited DiMA, Avanade and M-30 Communications to join the initiative.
“Through this song we are providing funds to assist the National Center for Missing & Exploited Children in the search for missing children,” said Eglen, “but this song also serves as opportunity to raise awareness about missing children.” Eglen has seen the impact on children first hand. As a licensed psychologist he has conducted more than 1,000 child abuse evaluations. “Mitigating the early window of opportunity (time) is significant so resources are in place to get the child back to safety as soon as possible. Professionals know the three-hour period that elapses after a child is reported missing is a critical time period. This song says so much, it all culminates in the final line of the song, Please don’t give up seeking until we’re found.”
As the song took shape, Michael Wanchic, vice president of Digital Media at Digonex, presented the demo to Grammy award-winning vocalist Sylvia McNair. She immediately embraced the cause and the lyrics with the deep concern and hopefulness needed from a mother’s voice. Noelle Wanchic, Michael’s daughter and an accomplished singer, provided the vocal sweetness of the daughter longing to be found, pleading for her mother to never give up looking. Wanchic produced the song and Mark Hood co-produced the song in association with Echo Park Studios in Bloomington, IN.
A coalition of supporters are providing assistance to the Hide and Seek initiative to promote the song and these efforts:
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Digonex Technologies Inc./MusicRebellion.Com coordinated the efforts to produce and promote the song, provide it as a download and forward funds to the NCMEC. |
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Members of the Digital Media AssociationAssociation are promoting the song through their digital music services. |
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Avanade, a leading global technology integrator and joint venture of Accenture and Microsoft, is providing assistance with technical aspects of the campaign and the use of technology to help inform the public about the Hide and Seek initiative. |
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M-30 Communications, based in Toronto, Canada, developed a 30-second PSA featuring the music and a video to complement iPod and other video applications. |
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NCMEC is a 501(c)(3) nonprofit organization that works in cooperation with the
U.S. Department of Justice's Office of Juvenile Justice and Delinquency Prevention.
NCMEC's congressionally mandated CyberTipline, a reporting mechanism for child
sexual exploitation, has handled more than 350,000 leads. Since its establishment
in 1984, NCMEC has assisted law enforcement with more than 111,000 missing child
cases, resulting in the recovery of more than 96,500 children. For more information
about NCMEC, call its toll-free, 24-hour hotline at 1-800-THE-LOST or visit www.missingkids.com.
Download “Hide and Seek” at:
www.stores.ebay.com/musicrebellion or www.hideandseekdonate.com.
Software developer Digonex Technologies focuses primarily on development of automated
and optimized pricing platforms for e-commerce, allowing client companies to
increase customer retention, and maximize revenue. Digonex has also developed
Nabit® , an important worldwide eBay buyer application.
For more information, visit Digonex Technologies’ website at www.digonex.com
All product and company names herein may be trademarks of their respective owners.
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