--
Indianapolis-based
pricing software
developer, Digonex
Technologies, Inc.
announced today
it will be offering
dynamic pricing
to customers of
INgrooves, a leading
provider of digital
distribution, marketing
and promotion services
to the independent
music community.
With Digonex's
dynamic
pricing solution,
Digital Online
Exchange™ (DOE),
INgrooves will now
be able to provide
a dynamic commerce
engine that systematically
changes prices based
upon econometric
and behavioral principles
to their growing
list of labels and
artists. DOE continuously
identifies the ‘sweet
spot’ where
prices follow perceived
market value and
generate the maximum
economic return.
“
INgrooves
has a great platform
to manage the backend
of label distribution
on several prominent
download systems.
Digonex is very
pleased to be able
to add dynamic pricing
as an option for
the many outstanding
labels that INgrooves
services, said Jan
Eglen, CEO of Digonex
Technologies. “When
prices are right,
everybody wins.” An
industry leader
in customized marketing,
promotion and synch
licensing, INgrooves
also provides administrative
support to help
maximize the earnings
potential of specific
releases or catalogs.
“
We
are delighted to
be working with
Digonex,” stated
Robb McDaniels,
CEO and founder
of INgrooves. Adding, “Part
of the INgrooves
difference is providing
our partner labels
and artists with
innovative ways
to reach new customers
and fans.” The
partnership comes
at an opportune
time as iTunes’ new
variable pricing
structure has been
highly publicized
recently in the
music industry and
media. Digonex’s
scientific approach
will allow INgrooves
to continue their
spirit of innovation,
while providing
customers with fair
prices.
About
Digonex Technologies,
Inc.
Digonex
Technologies focuses
primarily on development
of automated and
optimized pricing
platforms for e-commerce,
allowing client
companies to increase
customer retention,
and maximize revenue.
For more information,
visit Digonex Technologies’ website
at www.digonex.com
About
INgrooves
INgrooves
is a digital media
infrastructure company
that provides various
distribution and
marketing services
via its INgrooves
and ONE Digital
divisions. ONE Digital
is a proprietary
software platform
that provides distribution
and administration
to large distributors,
record labels and
film production
companies at rates
far below the industry
standard. INgrooves
provides clients
customized distribution,
marketing, promotion,
synch licensing
and administrative
support to help
maximize the earnings
potential of specific
releases or catalogues.
Chris Pohl for Digonex
317-638-4150 Ext. 222
chrisp@digonex.com
All product and company names herein may be trademarks of their respective owners.
|
 |
