-- Digonex® Technologies, a leading provider of price optimization technology for the digital media market and Javien Digital Payment Solutions, Inc., an e-commerce platform provider, today announced that they have partnered to offer the digital music market and other content providers seamless integration between the two platforms. Both companies are participating in the Digital Music Forum West event in Los Angeles this week.
With Digonex's platform, Javien customers who are selling music to end-users have the ability to price each MP3 according to market demand. For example, a rarely downloaded MP3 from 1999 could be priced at 25 cents while a red-hot single from the latest pop star could sell for 50 cents or more due to high consumer demand. That same single's price could be driven upward the next day to reflect buyer behavior after a national media exposure event.
Javien DPS V8.0 is a total commerce platform that includes built-in support for online and off-deck mobile sales of digital content and physical goods. Merchants can take advantage of a host of billing options including bill to cell phone, bill to land line phone, Premium SMS and WAP billing, bill to PayPal and Click and Buy accounts, and ACH. The platform also offers an adaptive micropayment aggregation engine called Javien Micropay ideally suited for music sites due to the small ticket sales associated with their digital content.
With Digonex's dynamic pricing solution, Digital Online Exchange, merchants gain the advantage of price optimization. Using custom pricing solutions the Digital Online Exchange optimally prices products based on consumer demand. As a result of setting prices according to the market, consumers believe the prices are fair because they are participating in the pricing process, and sellers obtain the maximum return on product sales.
"Digonex's goal is to automate the successful profit optimization processes that digital content providers already have in place, and then improve upon them by keeping prices as relevant as possible to the market on a unit-by-unit basis," said Rex Fisher, Vice President, Business Development for Digonex. "This partnership is very exciting for us - it provides an opportunity to leverage Javien's strong position in the market. By introducing our element of dynamic pricing to Javien's products and services, customers can achieve greater profit margins on their online transactions."
"As a provider of a total commerce solution, we are always seeking new opportunities to enhance our offerings. Digonex has a very smart technology that will easily integrate with our solution to provide our customers with dynamic pricing which will surely be attractive to consumers," said Leslie Poole, Javien CEO. "We are pleased to have forged this partnership and look forward to working together to reach new customers in entertainment, media and publishing."
Software developer Digonex Technologies focuses primarily on development of automated and optimized pricing platforms for e-commerce, allowing client companies to increase customer retention, and maximize revenue. Digonex has also developed Nabit® , an important worldwide eBay buyer application.
(www.javien.com)
Javien Digital Payment Solutions, Inc. delivers to content providers a total commerce solution for powering online and off-deck mobile sales of digital content and physical goods. Flexible, adaptable and scalable, Javien's hosted platform powers sales for leading companies in entertainment, media and publishing including Ruckus Network, iMesh, Bearshare, SNOCAP, Azureus, Hungama Mobile and Forbes.com.
Javien is backed by K&K Capital Group, which ranks among the most significant financial groups in the Czech Republic. It manages assets of 2 billion USD and employs more then 7,000 people. K&K Capital Group's portfolio includes more than 20 companies around the world.
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