--
Digonex Technologies,
Inc.
announced
today
that
it
has
partnered
with
The
Orchard® (NASDAQ:
ORCD)
to
offer
dynamic
pricing
beginning
with
a
select
group
of
albums
and
tracks
from the company's
vast
catalog.
The
company
will use Digonex's
patented DigitalOnlineExchange™ (DOE)
platform, a
dynamic commerce
engine that
systematically
changes prices
based upon
econometric
and behavioral principles
to dynamically
price digital downloads for
The Orchard.
“
We believe that
dynamic pricing
has the potential
to positively
impact our clients
and the digital
media industry
as a whole,
and change the
way online retailers
and consumers approach selling
and purchasing,” said
Prashant Bahadur,
Vice President
of Retail Marketing
of The Orchard. “We're
looking forward
to deploying
Digonex's DOE
platform to
help optimize
our prices.”
Honored as one
of North America's
fastest-growing
companies by
Deloitte LLP
and a recognized
innovator in
digital media,
The Orchard
is a comprehensive
entertainment
solutions provider
focused
on building
and monetizing
audiences for
its clients.
Continuously
identifying
the "sweet
spot" where
prices follow
perceived market
value, DOE generates
maximum economic
return for clients
while providing fair
prices to consumers.
“
We are excited
to be working
with The Orchard,
one of the true
leaders in the
digital media
industry,” said
Jan Eglen, Ph.D.,
CEO of Digonex
Technologies. “In
addition to
their amazing
catalog, The
Orchard?s innovative
approach to
marketing and
selling music
makes them a
unique
partner to demonstrate
the potential
of dynamic pricing
to maximize
how much artist
and labels make
from sales of
their music.”
The Digonex
DOE pricing
platform is
flexible enough
to perform in
almost any market
and easily
and securely
integrates into
any client system.
Adapting to
a growing market
opportunity,
the
company has
evolved the
pricing platform
into a flexible,
portable technology
designed to
meet the
growing market
demand for dynamic
pricing infrastructures.
Digonex Technologies focuses primarily on development of automated and optimized
pricing
platforms for e-commerce, allowing client companies to increase customer retention,
and maximize
revenue. DigitalOnlineExchange (DOE) the Digonex flagship product offers a pioneering
approach to
the complex challenge of product pricing. This innovative pricing solution continuously
collects
purchase pattern data to price goods and services optimally and automatically.
Using DOE saves time
and resources, mitigates the risk of human error, and makes pricing a manageable
and market-based
process. DOE operates as Software as a Service (SaaS).
About
The Orchard(R)
The
Orchard
(NASDAQ:
ORCD)
is a
full
service
business
partner
for
entertainment
companies,
music
labels,
recording
artists
and
songwriters,
film
studios,
and
producers.
Founded
in 1997,
the company
drives
sales
across
its
retail
network
of
more
than
600
digital
storefronts
and
mobile
carriers
in
59
countries.
Headquartered
in
New
York
and
London,
with
operations
in
27
markets
around
the world,
The
Orchard
offers
a
comprehensive
suite
of
services
focused
on
customized
marketing
and
promotions,
social
media,
sales
development,
and
technology.
An
industry
pioneer
and
continued innovator
in
digital
media
services,
The
Orchard
fosters
creativity
and
independence.
For
further
information
please
visit
www.theorchard.com
Chris
Pohl
for
Digonex
317-638-4150
Ext.
222
chrisp@digonex.com
All
product and company names
herein may be trademarks
of their respective owners.
|
 |
