About Digonex

Our dynamic pricing solutions provide our clients with automated, data-driven pricing technology of a caliber that was previously only available to the largest corporations.

  • Track Record of Success

    Digonex has been a leader in the field of dynamic pricing since 2000. Our automated and customized solutions have consistently delivered strong results across a variety of markets and business conditions; double-digit percentage growth in revenue in the first year of dynamic pricing is common.

  • Industry-Leading Science

    The algorithms that power our solutions are developed by our team of Ph.D. economists. This allows our clients to benefit from leading-edge science supported by two decades of research and development in dynamic pricing. Digonex’s proprietary technologies have been awarded six patents to date.

  • Flexible Pricing Approach

    Effective pricing strategy is about more than just near-term revenue maximization. Digonex solutions are customized to balance revenue growth with your other vital objectives such as community accessibility, managing attendance to desired levels, and long-term customer loyalty.

  • Clients Retain Control

    Our pricing solutions supplement rather than replace our clients’ experience and market knowledge. We integrate client-specified constraints and pricing rules directly into our solutions. Digonex clients can accept, reject or modify our price recommendations through our easy-to-use web portal.

  • Service as Great as Our Science

    Digonex's team works closely with you every step of the way from solution design to implementation, and stays with you for the duration of our work together. There is always a real human to talk to and our economists are continuously refining our pricing solutions over time as additional market data is gathered.

Client Spotlight

Selected clients from our portfolio
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Digonex News

Dynamic Pricing Blog

Management Team

Greg Loewen
CEO & Managing Director
Greg has been CEO of Digonex since June 2014 during which time the company has enjoyed accelerating growth and a significant expansion in both the Attractions and Performing Arts sectors. During Greg’s tenure, the company has also developed an extensive network of partnerships with leading ticketing platforms. Prior to joining Digonex, Greg held a variety of senior executive roles with Digonex’s parent company, Emmis Communications. Prior to Emmis, Greg held leadership positions in digital media (as Publisher of thestar.com in Toronto) and with Monitor Group, a leading global strategy consultancy (now Monitor Deloitte). Greg holds a Bachelor of Commerce Degree (with High Honors) from Queen’s University in Kingston, Ontario and a Master’s in Business Administration Degree (with High Distinction) from Harvard University.
Murat Atlamaz. Ph.D.
Chief Economist
Murat oversees the daily operation of our team of economists and their development of the solutions that give Digonex clients the ability to control every aspect of their pricing strategy. He is a patent holder, published author, active researcher and instructor in his fields, and has presented at several international conferences. His research interests include Industrial Organization, Game Theory, Mechanism Design, Social Choice, International Trade, Regulatory Economics, and Sports Economics. Murat began his career as a Senior Consultant with Bates White in Washington DC. A graduate of Bilkent University, where he received a B.S. in Mathematics and a M.A. in Economics, Murat earned his Ph.D. in Economics from the University of Rochester.
Justin Bakke
VP, Data Analysis
Justin was one of the developers of Digonex’s dynamic pricing platform, for which he holds several patents. As an original Digonex employee, his contributions have touched most areas of our business, including software development, project management, client relationship management, and business development. In his current role, Justin is responsible for analysis of all data supporting Digonex pricing solutions. Justin holds a B.S. in Computer Science from Rose-Hulman Institute of Technology.
Chris Broshears
VP, Product Development
Chris joined Digonex in 2014 to lead the company’s software development and product management functions. He also manages projects and processes across all of Digonex’s technical teams, drawing on his experience gained over 20 years in the software industry. He previously was Director of Product Development for Delivra, an email marketing service provider, which he helped transform from a reseller of 3rd-party software into an independent Software-as-a-Service company. Prior to that, he led a consulting team for T2 Systems, creating custom e-commerce sites for clients in the parking industry; and managed development, quality assurance, and tech support teams for a division of IBM. Chris earned a B.S. from Butler University, where he was named the outstanding Computer Science student in his graduating class.
Chris Pohl
VP, Client Services
Chris oversees our Client Services team that is responsible for communication with clients and coordination with our Economics and Technical teams to ensure smooth operation and delivery of our pricing solutions. Chris has worn many hats at Digonex including Senior Project Manager and PR Director, and works closely with our clients from solution design through implementation and client education to ensure clients are achieving their goals. Prior to joining Digonex, Chris worked for the Indiana Department of Commerce promoting and developing Indiana’s $300 million Film & Television Industry resulting in special recognition honors from Moviemaker Magazine. Chris is a graduate of Purdue University with a B.A. in Communications.
Julie Shedd
VP, Finance
Julie is responsible for finance and accounting operations, and also serves as Director, Internal Audit for Digonex parent company Emmis Communications. Prior to joining Emmis, Julie was Director, Internal Audit at a provider of post-secondary degree programs, where she also previously held the positions of Treasurer, Controller and Director of Accounting. Earlier in her career, Julie served in a variety of financial planning and accounting roles at Macmillian Publishing / Pearson Education and was an Audit Manager at PricewaterhouseCoopers. Julie holds a Bachelor of Science in Management with Accounting Concentration from Purdue University and is a Certified Public Accountant.
Harry Tomasides
Chief Revenue Officer
Harry has been the Chief Revenue Officer for Digonex since 2015 and is responsible for the overall sales and marketing strategy. He is passionate about helping organizations transition to a more efficient and scientific approach to pricing for the Attractions, Performing Arts and Live Entertainment sectors. During his tenure Digonex has enjoyed substantial growth. Prior to joining Digonex, Harry trained media executives and served in management roles with ABC/Disney, IHeart Radio and Citadel Broadcasting. When he is not evangelizing dynamic pricing, Harry enjoys playing guitar, cooking and listening to a wide variety of podcasts. Harry resides in Dallas with his wife Christine and 2 daughters.
Anna Wessely
Chief Technology Officer
As CTO, Anna is responsible for all aspects of Digonex’s business related to client-facing product development, enhancing the scalability of technology operations, IT, data security, new client implementations, and integrations with ticketing partners. She works closely with other executive leadership to set overall product and growth strategy. Anna joined Digonex following an 18-year tenure at Tessitura Network, the leading ticketing, fundraising, CRM platform serving the performing arts and cultural attractions sectors. She was the eighth employee hired by Tessitura and during her career held a variety of technology leadership roles, eventually serving as vice president of hosting services in the process of helping Tessitura grow from a small start-up to a global software company.

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