Dynamic Pricing Solutions


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About Digonex

Our dynamic pricing solutions equip businesses to optimize pricing by detecting and responding to changes in demand. Our mission is to empower you to grow revenue without sacrificing your customers’ loyalty and without giving up control of your pricing strategy.

  • Track Record of Success

    Our solutions have been successfully deployed across a variety of industries and client contexts. Double-digit percentage growth in revenue in the first year of dynamic pricing is common.

  • Industry-Leading Science

    Over a decade of research in economics has been invested in our dynamic pricing solutions. Our proprietary technology has been granted six patents, with six others pending.

  • Customized Solutions

    Our solutions are customized to each client’s specific objectives and business characteristics. Our team of Ph.D. economists continuously enhances our solutions over time as additional consumer behavior data is gathered.

  • Service as Great as Our Science

    Our project management team works closely with you every step of the way from solution design to implementation.

Management Team

Greg Loewen
Greg became CEO of Digonex in June 2014, when Emmis Communications acquired a majority share of ownership in the company. Greg also oversees all operations of Emmis Publishing, as well as serving as Chief Strategy Officer for Emmis. Prior to joining Emmis, Greg worked at The Toronto Star, Canada’s largest newspaper, where he served the dual role of Vice President of Digital Media & Strategy and Publisher, thestar.com. In these roles, he was responsible for the Star’s digital business lines as well as strategic planning, consumer and trade marketing, market research, business development. external partnerships, and acquisitions. Before joining the Star, Greg was a Global Account Manager in the Toronto office of Monitor Group (1993-2004), a leading global strategy consultancy. He was the gold medalist in his class at Queen’s University in Ontario (Bachelor of Commerce) and graduated as a Baker Scholar from the Harvard Business School (Masters in Business Administration).
Jan Alan Eglen
Founder, Director
Jan founded Digonex in 2000, while he was still actively practicing psychology, and served as its CEO until stepping down in 2014. He previously served as President and Senior Clinician at Associated Psychologists and Counselors, a practice that had as many as nine locations. Jan has over 40,000 hours of experience as a therapist, and remains licensed as a a Health Service Professional Provider in Indiana. His technology experience, however, began with a position as an engineer scientist at McDonnell Douglas Space and Aeronautics Division. He holds several patents, including one for a recreational hovercraft that was the Nieman-Marcus His and Hers Gift of the Year in 1974. He is also a published author and frequent speaker at digital media events. Jan attended Indiana State University and graduated with an A.B. degree in Pre-Medicine, M.S. in Psychology, M.S. in Life Sciences, and a Ph.D. in Counseling Psychology.
Murat Atlamaz
Chief Economist
Murat oversees the daily operation of our team of economists and their development of the solutions that give Digonex clients the ability to control every aspect of their pricing strategy. He is a patent holder, published author, active researcher and instructor in his fields, and has presented at several international conferences. His research interests include Industrial Organization, Game Theory, Mechanism Design, Social Choice, International Trade, Regulatory Economics, and Sports Economics. Murat began his career as a Senior Consultant with Bates White in Washington DC. A graduate of Bilkent University, where he received a B.S. in Mathematics and a M.A. in Economics, Murat earned his Ph.D. in Economics from the University of Rochester.
Justin Bakke
VP, Data Analysis
Justin was one of the developers of Digonex’s dynamic pricing platform, for which he holds several patents. As an original Digonex employee, his contributions have touched most areas of our business, including software development, project management, client relationship management, and business development. In his current role, Justin is responsible for analysis of all data supporting Digonex pricing solutions. Justin holds a B.S. in Computer Science from Rose-Hulman Institute of Technology.
Chris Broshears
VP, Product Development
Chris joined Digonex in 2014 to manage the company’s software development function, as well as to lead projects to enhance systems and processes across departments, drawing on insights gained during nearly 20 years in the software industry. He previously was Director of Product Development for Delivra, an email marketing service provider, which he helped transform from a reseller of 3rd-party software into an independent Software-as-a-Service company. Prior to that, he led the Web Development team for T2 Systems, creating custom e-commerce sites for clients in the parking industry. Chris earned a B.S. from Butler University, where he was named the outstanding Computer Science student in his graduating class.
Chris Pohl
VP, Client Services
Chris oversees our Client Services team that is responsible for communication with clients and coordination with our Economics and Technical teams to ensure smooth operation and delivery of our pricing solutions. Chris has worn many hats at Digonex including Senior Project Manager and PR Director, and works closely with our clients from solution design through implementation and client education to ensure clients are achieving their goals. Prior to joining Digonex, Chris worked for the Indiana Department of Commerce promoting and developing Indiana’s $300 million Film & Television Industry resulting in special recognition honors from Moviemaker Magazine. Chris is a graduate of Purdue University with a B.A. in Communications.
Julie Shedd
Director, Finance
Julie is responsible for finance and accounting operations, and also serves as Director, Internal Audit for Digonex parent company Emmis Communications. Prior to joining Emmis, Julie was Director, Internal Audit at ITT Educational Services (NYSE: ESI), where she also previously held the positions of Treasurer, Controller and Director of Accounting at this provider of post-secondary degree programs. Earlier in her career, Julie served in a variety of financial planning and accounting roles at Macmillian Publishing / Pearson Education and was an Audit Manager at PricewaterhouseCoopers. Julie holds a Bachelor of Science in Management with Accounting Concentration from Purdue University and is a Certified Public Accountant.
Harry Tomasides
Chief Revenue Officer
Harry is responsible for the overall sales and marketing strategy for Digonex and is passionate about helping businesses succeed. Prior to joining Digonex, Harry was a Senior Consultant for the Center For Sales Strategy where he helped B2B sales organizations grow their sales through the development of customized strategy plans, personalized coaching, as well as the creation and execution of training and tactical revenue initiatives. Earlier in his career, Harry served in a variety of management roles with ABC/Disney, Triton Digital, Clear Channel Radio and Citadel Broadcasting. Harry holds a Bachelor of Arts in Political Science Management from University of North Carolina-Charlotte.

Dynamic Pricing News

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Client Spotlight

These organizations, working with Digonex, are leaders in dynamic pricing. Will your company be next?

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