Dynamic Pricing Solutions
Our dynamic pricing solutions equip businesses to optimize pricing by detecting and responding to changes in demand. Our mission is to empower you to grow revenue without sacrificing your customers’ loyalty and without giving up control of your pricing strategy.
Track Record of Success
Our solutions have been successfully deployed across a variety of industries and client contexts. Double-digit percentage growth in revenue in the first year of dynamic pricing is common.
Over a decade of research in economics has been invested in our dynamic pricing solutions. Our proprietary technology has been granted six patents, with six others pending.
Our solutions are customized to each client’s specific objectives and business characteristics. Our team of Ph.D. economists continuously enhances our solutions over time as additional consumer behavior data is gathered.
Service as Great as Our Science
Our project management team works closely with you every step of the way from solution design to implementation.
Dynamic Pricing News
Find even more on the Dynamic Pricing Blog
Attractions around the world are working on modifying their operations in preparation for re-opening following the COVID-19 pandemic. Many changes will be required, to satisfy both government authorities and the ticket-buying public that it is safe to return. But there’s one change that attractions should consider making permanent to support long-term revenue management.
When attractions or arts organizations re-open after a pandemic, how should they think about pricing their tickets? Digonex Chief Economist Dr. Murat Atlamaz, Ph.D., describes four factors to be considered.
Digonex clients Dennis Woerner of the Indianapolis Zoo and Lisa Townsend of The Children’s Museum of Indianapolis were interviewed about their dynamic pricing experiences by the American Alliance of Museums blog, answering questions like,”how does your pricing system work?” and “what’s been the outcome?”
In this interview with AudienceView.com, Digonex CEO Greg Loewen tells the story of Digonex in own words: our history; our science; and why Digonex is uniquely position to help AudienceView users make the most of dynamic pricing.
“We’ve enlisted the services of Digonex to make more intelligent decisions about the pricing for many of our shows. We’ve found that with the assistance of the solution, and the economists on their staff behind the scenes, pricing recommendations are being made based on inputs we never would have considered before.”
“We are delighted to be working with Digonex”, said Mark Danemann, President of accesso Siriusware. “We have always focused on providing our clients with innovative tools to drive revenue and through our new relationship with Digonex, our clients now have seamless access to best-in-class dynamic pricing solutions.”
Gateway’s President and Chief Executive Officer Michael Andre added: “Our mission is to make our customers’ lives easier. Through our alliance with Digonex, we’re offering them an automated dynamic pricing solution that can boost their revenue with no manual updating necessary. Providing them with easy integration to this scientific approach can only help them achieve their goals.”
“Besides powering revenue across the organization through ticketing, fundraising, memberships, marketing, and more, Tessitura Software includes many advanced tools for strategic decision-making. With the addition of our partnership with Digonex, the Tessitura Community will be able to take it to the next level,” said Jack Rubin, President of Tessitura Network.
How does dynamic pricing work? Even for people familiar with the basic concept, the mechanics of generating price recommendations remain mysterious. How can a person understand dynamic pricing without a math, statistics, or economics background?
Two different Digonex clients (Icon Concerts and the Indianapolis Zoo) were featured in an article on dynamic pricing by AP business writer Joseph Pisanti, which further discusses the expanding uses of dynamic pricing by amusement parks, bars, and Broadway shows.
The new Disney seasonal pricing has some asking, “Has Disney gone too far?” The better question is, “Has Disney gone far enough?” Variable pricing is a step in the right direction, but has its limitations.
“Walt Disney Co.’s move to lift prices at Disneyland and its other theme parks on busy days was a novel step for the entertainment giant, but the news made perfect sense…”
Surge pricing may be necessary for Uber to manipulate its supply of independent-contractor drivers. But that’s not what all, or even most, dynamic pricing programs look like. There are many you don’t hear of, because there aren’t angry customers to write about!
Dynamic pricing is a new enough innovation, made possible through modern technology, that even some pricing “experts” suffer from misconceptions about it. Learn four of the most common myths about dynamic pricing and why they shouldn’t prevent your attraction from changing with the times.