Dynamic Pricing Solutions
Digonex gives businesses the ability to control every aspect of pricing strategy so they can detect and respond to demand changes. With Digonex, dynamic pricing becomes a competitive and strategic opportunity for companies to transform their business.
Digonex manages the delicate balance between revenue goals and customer loyalty. Our dynamic pricing solutions harness real-time market data, empowering businesses to optimize prices while still offering fair value to consumers.
Track Record of Success
Our solutions have been successfully deployed across a variety of industries and client contexts.
Over a decade of research in economics and behavioral psychology has been invested in our dynamic pricing solutions. Our proprietary technology has been granted six patents, with six others pending.
Our solutions are customized to each client’s specific objectives and business characteristics. We continuously enhance our solutions over time as additional consumer behavior data is gathered.
Service as Great as Our Science
Our project management team works closely with you every step of the way from solution design to implementation.
Jan Alan Eglen
Dynamic Pricing News
Find even more on the Dynamic Pricing Blog
The human mind is wired to prefer avoiding loss over maximizing gain. For this reason dynamic pricing may feel like gambling to some. But static pricing has its risks as well.
Bruce Kopp of Indianapolis NBC affiliate WTHR-TV visited the Digonex office and spoke with our client, the Indianapolis Zoo, for his Eyewitness News report on dynamic pricing.
Starting out with dynamic pricing is a bit like learning to swim. But what if promoters just can’t bring themselves to jump into the deep end with dynamic pricing? Is there a way to wade into it cautiously, without diving in headfirst?
The new Disney seasonal pricing has some asking, “Has Disney gone too far?” The better question is, “Has Disney gone far enough?” Variable pricing is a step in the right direction, but has its limitations.
Disney announced on February 27 that it was implementing “seasonal pricing” for its California and Florida theme parks. Or was it “surge pricing?” Maybe “variable pricing?” Perhaps it was “demand-based pricing.” It might have been “dynamic pricing.” We take a closer look at what Disney did and did not do with pricing.
Surge pricing may be necessary for Uber to manipulate its supply of independent-contractor drivers. But that’s not what all, or even most, dynamic pricing programs look like. There are many you don’t hear of, because there aren’t angry customers to write about!
Dynamic pricing is a new enough innovation, made possible through modern technology, that even some pricing “experts” suffer from misconceptions about it. Learn four of the most common myths about dynamic pricing and why they shouldn’t prevent your attraction from changing with the times.
“Walt Disney Co.’s move to lift prices at Disneyland and its other theme parks on busy days was a novel step for the entertainment giant, but the news made perfect sense…”
Sometimes the optimal price for a ticket is less than the minimum price you’ve established. Decide ahead of time whether you’ll be willing to break your own constraints if the data tells you that a lower price is optimal.
The best pricing strategy is one that blends the best available data science with the art of pricing — that is, with management experience and judgment. The question is, how do you put in place a process for blending the best available “art” and “science”? Here are three steps we take to help our clients achieve the optimal balance.
In most dynamic pricing implementations, there are multiple business goals in play, requiring combination into a single, well-defined economic problem for dynamic pricing to solve. Therefore, it’s easy to see that a generic pricing algorithm cannot serve every client without customization.
Some businesses are positioned to see greater return on investment in dynamic pricing than others. Wondering whether your business is a good fit for dynamic pricing? Consider these three factors that predict dynamic pricing success.