Dynamic Pricing Solutions
Digonex gives businesses the ability to control every aspect of pricing strategy so they can detect and respond to demand changes. With Digonex, dynamic pricing becomes a competitive and strategic opportunity for companies to transform their business.
Digonex manages the delicate balance between revenue goals and customer loyalty. Our dynamic pricing solutions harness real-time market data, empowering businesses to optimize prices while still offering fair value to consumers.
Track Record of Success
Our solutions have been successfully deployed across a variety of industries and client contexts.
Over a decade of research in economics and behavioral psychology has been invested in our dynamic pricing solutions. Our proprietary technology has been granted six patents, with nine others pending.
Our solutions are customized to each client’s specific objectives and business characteristics. We continuously enhance our solutions over time as additional consumer behavior data is gathered.
Service as Great as Our Science
Our project management team works closely with you every step of the way from solution design to implementation.
Jan Alan Eglen
These organizations, working with Digonex, are leaders in dynamic pricing. Will your company be next?
Dynamic Pricing News
Prior to 2014, the Indianapolis Zoo offered static, seasonally adjusted admission prices. Visitors could receive a modest discount by going online and purchasing advance tickets that could be used for any future date.
Dynamic pricing at the Indianapolis Zoo addressed the critical issue of attendance administrators were hoping to address. However, it also had a couple of unexpected benefits…
Jan Alan Eglen was one of the first to turn dynamic ticket pricing into a cottage industry. He founded Indianapolis-based Digonex Technologies Inc., which through its algorithms has recommended prices for teams since 2009. Pro sports uses dynamic pricing more, but Eglen believes its use will increase in college.
“We are certain that dynamic pricing is the future of all inventory management,” said Emmis Chairman and CEO Jeff Smulyan.
Dynamically priced tickets can change by the hour, day or week, depending on a team’s preference and needs, and prices can go up or down. There are strategies to make money either way.
Digonex will provide LIDS with an automated system, which will manage and alter merchandise prices to improve sales. The pricing will be based on consumer aspects, including competition, consumer purchasing behavior and additional primary elements impacting the prices.
The system, which is being touted in Britain this week by one of the biggest players in a booming US market, also promises to transform ticketing in music and theatreland…”Dynamic pricing in real time is,” one theatre executive says, “the Holy Grail.”