Digonex in the News: OPEN Forum – Seasonal Pricing
Chris Pohl, Digonex VP of Client Services, discusses seasonal pricing and how dynamic pricing can complement a seasonal pricing strategy.
Chris Pohl, Digonex VP of Client Services, discusses seasonal pricing and how dynamic pricing can complement a seasonal pricing strategy.
“Besides powering revenue across the organization through ticketing, fundraising, memberships, marketing, and more, Tessitura Software includes many advanced tools for strategic decision-making. With the addition of our partnership with Digonex, the Tessitura Community will be able to take it to the next level,” said Jack Rubin, President of Tessitura Network.
How does dynamic pricing work? Even for people familiar with the basic concept, the mechanics of generating price recommendations remain mysterious. How can a person understand dynamic pricing without a math, statistics, or economics background?
It’s a common misconception that “demand-based” pricing means the higher the sales of something, the higher the price should be. But the optimal price is not always correlated with demand, at least not in the way you might think.