Everett Rogers predicted it in 1962. Conditions needed for the spread of innovation are all coming to pass at once in 2020.
Re-opening attractions following the COVID-19 pandemic will require temporary changes. But one change supports revenue management and should be...
Even for people familiar with the basic concept, the mechanics of generating price recommendations remain mysterious.
Disney announced a change in its theme park pricing effective February 28. We take a closer look at what the Disney price increase does and doesn't...
Surge pricing is giving dynamic pricing a bad name. But there are other forms of dynamic pricing that don't infuriate customers.
Trusting an algorithm to make pricing strategy decisions can be intimidating. But research shows that "algorithm aversion" is normal and can be...
Even some attraction pricing "experts" suffer from misconceptions about dynamic pricing. Learn four of the most common myths about dynamic pricing.