optimal price ticket window illustration

Optimal Price, With and Without Constraints

Posted on March 7, 2016March 25, 2016 by Chris Pohl

Sometimes the optimal price for a ticket is less than the minimum price you’ve established. Decide ahead of time whether you’ll be willing to break your own constraints if the data tells you that a lower price is optimal.

Dynamic Pricing and Community Accessibility

Posted on January 19, 2016February 10, 2016 by Chris Pohl

When implemented with accessibility in mind, dynamic pricing provides opportunity to offer lower prices, to increase attendance during off-peak periods for attractions. Zoos, aquariums and museums with a community focus can use this insight to increase public accessibility to their attraction.