Busting Five Dynamic Pricing Myths
Our CEO Greg Loewen explores common misconceptions about dynamic pricing that we often hear from attractions operators. At Digonex, we’ve put these myths to the test, with explosive results!
Our CEO Greg Loewen explores common misconceptions about dynamic pricing that we often hear from attractions operators. At Digonex, we’ve put these myths to the test, with explosive results!
Determining the right price has always been challenging, but it is particularly complex in a rapidly-changing environment. Additional factors must be evaluated to determine the best price during this unprecedented time. So how do you pick an optimal price in this situation?
The best pricing strategy is one that blends the best available data science with the art of pricing — that is, with management experience and judgment. The question is, how do you put in place a process for blending the best available “art” and “science”? Here are three steps we take to help our clients achieve the optimal balance.