Coronavirus Impact on Ticket Pricing
When attractions or arts organizations re-open after a pandemic, how should they think about pricing their tickets? Digonex Chief Economist Dr. Murat Atlamaz, Ph.D., describes four factors to be considered.
When attractions or arts organizations re-open after a pandemic, how should they think about pricing their tickets? Digonex Chief Economist Dr. Murat Atlamaz, Ph.D., describes four factors to be considered.
In most dynamic pricing implementations, there are multiple business goals in play, requiring combination into a single, well-defined economic problem for dynamic pricing to solve. Therefore, it’s easy to see that a generic pricing algorithm cannot serve every client without customization.