Set Ticket Prices with Confidence: The Benefits of Dynamic Pricing
We recently spoke with Tom Nolan, Head of Global Ecosystem at Spektrix, about the benefits of dynamic pricing for the arts to help leaders make informed decisions.
Entertainment
Coronavirus Impact on Ticket Pricing
When attractions or arts organizations re-open after a pandemic, how should they think about pricing their tickets? Digonex Chief Economist Dr. Murat Atlamaz, Ph.D., describes four factors to be considered.
AudienceView conversation with Digonex CEO
In this interview with AudienceView.com, Digonex CEO Greg Loewen tells the story of Digonex in own words: our history; our science; and why Digonex is uniquely position to help AudienceView users make the most of dynamic pricing.
Digonex in the News: OPEN Forum – Seasonal Pricing
Chris Pohl, Digonex VP of Client Services, discusses seasonal pricing and how dynamic pricing can complement a seasonal pricing strategy.
Digonex and Tessitura Network Announce Partnership
“Besides powering revenue across the organization through ticketing, fundraising, memberships, marketing, and more, Tessitura Software includes many advanced tools for strategic decision-making. With the addition of our partnership with Digonex, the Tessitura Community will be able to take it to the next level,” said Jack Rubin, President of Tessitura Network.
“Demand” in Demand-based Pricing is More Complex than You Think
It’s a common misconception that “demand-based” pricing means the higher the sales of something, the higher the price should be. But the optimal price is not always correlated with demand, at least not in the way you might think.
Dynamic Pricing Risk: Why Chance It?
The human mind is wired to prefer avoiding loss over maximizing gain. For this reason dynamic pricing may feel like gambling to some. But static pricing has its risks as well.
Testing the Waters with Dynamic Pricing
Starting out with dynamic pricing is a bit like learning to swim. But what if promoters just can’t bring themselves to jump into the deep end with dynamic pricing? Is there a way to wade into it cautiously, without diving in headfirst?
Surge Pricing is Not the Only Kind of Dynamic Pricing
Surge pricing may be necessary for Uber to manipulate its supply of independent-contractor drivers. But that’s not what all, or even most, dynamic pricing programs look like. There are many you don’t hear of, because there aren’t angry customers to write about!
Art of Pricing or Science of Pricing? 3 Ways to Use Both
The best pricing strategy is one that blends the best available data science with the art of pricing — that is, with management experience and judgment. The question is, how do you put in place a process for blending the best available “art” and “science”? Here are three steps we take to help our clients achieve the optimal balance.