Set Ticket Prices with Confidence: The Benefits of Dynamic Pricing
We recently spoke with Tom Nolan, Head of Global Ecosystem at Spektrix, about the benefits of dynamic pricing for the arts to help leaders make informed decisions.
Performing Arts
Digonex Announces Strategic Relationship with Spektrix
Mike Geller, President of Spektrix US & Canada, said, “As an addition to the Spektrix product, partners like Digonex play a key part in helping Spektrix users to achieve even more with our market-leading platform. Digonex’s fantastic strategic pricing tools further extend the capabilities of Spektrix and we know they will be highly valuable to our users.”
Coronavirus Impact on Ticket Pricing
When attractions or arts organizations re-open after a pandemic, how should they think about pricing their tickets? Digonex Chief Economist Dr. Murat Atlamaz, Ph.D., describes four factors to be considered.
AudienceView conversation with Digonex CEO
In this interview with AudienceView.com, Digonex CEO Greg Loewen tells the story of Digonex in own words: our history; our science; and why Digonex is uniquely position to help AudienceView users make the most of dynamic pricing.
Digonex Customer Interview – Mirvish Productions
“We’ve enlisted the services of Digonex to make more intelligent decisions about the pricing for many of our shows. We’ve found that with the assistance of the solution, and the economists on their staff behind the scenes, pricing recommendations are being made based on inputs we never would have considered before.”
Digonex and Tessitura Network Announce Partnership
“Besides powering revenue across the organization through ticketing, fundraising, memberships, marketing, and more, Tessitura Software includes many advanced tools for strategic decision-making. With the addition of our partnership with Digonex, the Tessitura Community will be able to take it to the next level,” said Jack Rubin, President of Tessitura Network.
Pricing Strategy and Algorithm Aversion
Trusting an algorithm to make pricing decisions can be intimidating. But a recent study published by the University of Pennsylvania’s Wharton School shows that “algorithm aversion” is normal and can be overcome.