Digonex in the News: OPEN Forum – Seasonal Pricing
Chris Pohl, Digonex VP of Client Services, discusses seasonal pricing and how dynamic pricing can complement a seasonal pricing strategy.
Chris Pohl, Digonex VP of Client Services, discusses seasonal pricing and how dynamic pricing can complement a seasonal pricing strategy.
The human mind is wired to prefer avoiding loss over maximizing gain. For this reason dynamic pricing may feel like gambling to some. But static pricing has its risks as well.
In most dynamic pricing implementations, there are multiple business goals in play, requiring combination into a single, well-defined economic problem for dynamic pricing to solve. Therefore, it’s easy to see that a generic pricing algorithm cannot serve every client without customization.
Some businesses are positioned to see greater return on investment in dynamic pricing than others. Wondering whether your business is a good fit for dynamic pricing? Consider these three factors that predict dynamic pricing success.
“Digonex was really one of the first companies…Other companies did it, but it was somebody sitting at a computer, pushing a button – not the way Digonex does it with algorithms.”
Digonex will provide LIDS with an automated system, which will manage and alter merchandise prices to improve sales. The pricing will be based on consumer aspects, including competition, consumer purchasing behavior and additional primary elements impacting the prices.