Dynamic Ticket Pricing as a Strategy to Boost Revenue for Teams
Dynamically priced tickets can change by the hour, day or week, depending on a team’s preference and needs, and prices can go up or down. There are strategies to make money either way.
Sports
Digonex in the News: Bizvoice Magazine
“Digonex was really one of the first companies…Other companies did it, but it was somebody sitting at a computer, pushing a button – not the way Digonex does it with algorithms.”
LIDS Sports Group collaborates with Digonex
Digonex will provide LIDS with an automated system, which will manage and alter merchandise prices to improve sales. The pricing will be based on consumer aspects, including competition, consumer purchasing behavior and additional primary elements impacting the prices.
Digonex in the News: The Independent (UK)
The system, which is being touted in Britain this week by one of the biggest players in a booming US market, also promises to transform ticketing in music and theatreland…”Dynamic pricing in real time is,” one theatre executive says, “the Holy Grail.”