Greg Loewen

Entertainment

Dynamic Pricing Isn’t the Problem—Poor Pricing Systems Are

Dynamic pricing isn’t the issue; lack of transparency and guardrails is. Learn how responsible pricing protects fans and organizations alike.

Attractions

Busting Five Dynamic Pricing Myths

Greg Loewen explores common myths about dynamic pricing. At Digonex, we've put these myths to the test, with explosive results!

Attractions

Simplifying Complex Decisions about Post-COVID Pricing

Post-COVID pricing requires balancing a number of factors - some that suggest higher prices, other, lower. There's a way of dealing with the...

Attractions

Art vs. Science of Pricing: 3 Ways to Use Both for Smarter Revenue

Learn how to balance the art and science of pricing using data, judgment, and pricing rules to maximize revenue without losing control.