Digonex in the News

John Linehan can rattle off almost two dozen factors that Zoo New England’s dynamic pricing contractor, Digonex, uses to recommend what to charge guests.

“It’s complicated,” said Linehan, president and CEO of the operator of the two zoos in eastern Massachusetts.

Before adopting dynamic pricing, the organization was changing prices seasonally and increasing entry rates little by little. “As we watched that pattern, we were afraid some families were going to get priced out,” he said of the earlier approach. “I’m a father of four and I know what it is like.”

Now, Zoo New England’s system provides cheaper rates for tickets purchased far in advance. That, coupled with the zoo’s participation in the Mass Cultural Council’s discounted admissions program for low-income and working families, “puts some control back in the consumer’s hands,” Linehan said.

Read the full article at NBC News. 

About Digonex
Digonex is a leading provider of customized dynamic pricing solutions to clients in attractions, cultural institutions, tour operator sectors and arts & entertainment. Digonex’s technology is the result of nearly two decades of research and development in pricing science. Digonex’s team of PhD economists utilizes dozens of variables to develop an automated and customized pricing solution for each client to accelerate revenue growth and achieve other critical strategic objectives. Digonex is known for the effectiveness of its solutions, its “high touch” service model, and dedication to client success. The Digonex business is owned and operated by Emmis Dynamic Pricing, LLC, which is majority-owned by Emmis Communications Corporation.