Digonex in the News: Associated Press

Two different Digonex clients (Icon Concerts and the Indianapolis Zoo) were featured in an article on dynamic pricing by AP business writer Joseph Pisanti, which further discusses the expanding uses of dynamic pricing by amusement parks, bars, and Broadway shows.

Also interviewed in the article is Rafi Mohammed, Ph.D., pricing strategist and author of The 1% Windfall: How Successful Companies Use Price to Profit and Grow. Key quote from Dr. Mohammed:

If Disney, a very conservative, brand-conscious company,” is pricing this way, he says, “then any company can do it, too.”

Read the entire article at AP affiliate Fox News.