Indianapolis Zoo Uses Dynamic Pricing to Preserve Visitor Experience

“In 2005 the Zoo opened their newly renovated Dolphin Adventure Dome, causing daily attendance to spike to over 15,000 people on high traffic days…They learned that when daily Zoo attendance spiked above 11,000 people, visitor satisfaction declined. They also knew that the new Orangutan Center was going to bring more than 100,000 new people into the Zoo. In order to preserve their visitor experience, the Zoo needed to spread their traffic across the entire week and beyond peak visitor season.”

Read the full article at npENGAGE to learn how the Indianapolis Zoo used dynamic pricing to manage crowds and maintain a positive visitor experience for guests.