With 20 years in the pricing business, we thought we had seen every pricing challenge. But that was before the COVID-19 pandemic. Now, as attractions are forced to reconsider their pricing in a time of unprecedented difficulty, we’ve asked our team of experts for their advice to those responsible for making pricing decisions, and compiled their thoughts here in our Coronavirus Pricing Information Center.
As dynamic pricing specialists, it’s no surprise that we think dynamic pricing is the best approach to meeting your post-COVID objectives, but there’s something in the articles below for everyone, no matter what your pricing strategy!
After COVID-19, most attractions are requiring their guests choose the date and time when they are planning to come. How can your organization leverage dynamic pricing in conjunction with moving to timed ticketing and capacity management? Here are 3 common questions we’ve heard about the implementation of dynamic pricing.
Determining the right price has always been challenging, but it is particularly complex in a rapidly-changing environment. Additional factors must be evaluated to determine the best price during this unprecedented time. So how do you pick an optimal price in this situation?
Attractions around the world are working on modifying their operations in preparation for re-opening following the COVID-19 pandemic. Many changes will be required, to satisfy both government authorities and the ticket-buying public that it is safe to return. But there’s one change that attractions should consider making permanent to support long-term revenue management.
When attractions or arts organizations re-open after a pandemic, how should they think about pricing their tickets? Digonex Chief Economist Dr. Murat Atlamaz, Ph.D., describes four factors to be considered.