Surge pricing is giving dynamic pricing a bad name. But there are other forms of dynamic pricing that don't infuriate customers.
The best pricing strategy is one that blends the best available data science with the art of pricing — that is, with management experience and...
Pricing algorithms that work well for one company may not be suited for others. That's why algorithms need to be configured for each company's unique...
Wondering whether your business is a good fit for dynamic pricing? Consider these three factors that predict dynamic pricing success.
Trusting an algorithm to make pricing strategy decisions can be intimidating. But research shows that "algorithm aversion" is normal and can be...
Zoos, aquariums, and museums with a community focus can use dynamic pricing to increase public accessibility to their attraction.
Even some attraction pricing "experts" suffer from misconceptions about dynamic pricing. Learn four of the most common myths about dynamic pricing.