Dynamic pricing for attractions was a new innovation in 2014. To understand how it could be spread, we examined Diffusion of Innovation theory. We learned that there are five main factors that determine the rate of adoption of an innovation. All of them have come to pass in 2020.
Our CEO Greg Loewen explores common misconceptions about dynamic pricing that we often hear from attractions operators. At Digonex, we’ve put these myths to the test, with explosive results!
After COVID-19, most attractions are requiring their guests choose the date and time when they are planning to come. How can your organization leverage dynamic pricing in conjunction with moving to timed ticketing and capacity management? Here are 3 common questions we’ve heard about the implementation of dynamic pricing.
Determining the right price has always been challenging, but it is particularly complex in a rapidly-changing environment. Additional factors must be evaluated to determine the best price during this unprecedented time. So how do you pick an optimal price in this situation?
Attractions around the world are working on modifying their operations in preparation for re-opening following the COVID-19 pandemic. Many changes will be required, to satisfy both government authorities and the ticket-buying public that it is safe to return. But there’s one change that attractions should consider making permanent to support long-term revenue management.
When attractions or arts organizations re-open after a pandemic, how should they think about pricing their tickets? Digonex Chief Economist Dr. Murat Atlamaz, Ph.D., describes four factors to be considered.
Digonex clients Dennis Woerner of the Indianapolis Zoo and Lisa Townsend of The Children’s Museum of Indianapolis were interviewed about their dynamic pricing experiences by the American Alliance of Museums blog, answering questions like,”how does your pricing system work?” and “what’s been the outcome?”
In this interview with AudienceView.com, Digonex CEO Greg Loewen tells the story of Digonex in own words: our history; our science; and why Digonex is uniquely position to help AudienceView users make the most of dynamic pricing.
“We’ve enlisted the services of Digonex to make more intelligent decisions about the pricing for many of our shows. We’ve found that with the assistance of the solution, and the economists on their staff behind the scenes, pricing recommendations are being made based on inputs we never would have considered before.”
“We are delighted to be working with Digonex”, said Mark Danemann, President of accesso Siriusware. “We have always focused on providing our clients with innovative tools to drive revenue and through our new relationship with Digonex, our clients now have seamless access to best-in-class dynamic pricing solutions.”