We recently spoke with Tom Nolan, Head of Global Ecosystem at Spektrix, about the benefits of dynamic pricing for the arts to help leaders make informed decisions.
Digonex’s advanced pricing technology combined with Anchor Operating System’s robust ticketing and membership solutions will enable the Toronto Zoo to implement intelligent pricing strategies that drive revenue growth while ensuring a fair and enjoyable experience for all visitors. We look forward to a successful collaboration that benefits both the Toronto Zoo and its valued guests.
“Our company has been growing steadily and rapidly with revenues roughly doubling in each of the past few years,” said Greg Loewen, chief executive of Digonex (pictured). “Since COVID, our growth has been driven heavily by increasing the number of attractions and tour operators utilising our pricing services but over the course of 2022 we’ve also seen a resurgence in our live entertainment and performing arts portfolio.”
Digonex has launched a strategic alliance with Vivaticket, one of the major international operators in the creation, production, marketing and management of integrated electronic ticketing and access control systems. Digonex’s powerful technology allows clients to optimize revenues while expanding their market, optimizing capacity, enhancing community accessibility and realizing greater operational efficiencies.
Mike Geller, President of Spektrix US & Canada, said, “As an addition to the Spektrix product, partners like Digonex play a key part in helping Spektrix users to achieve even more with our market-leading platform. Digonex’s fantastic strategic pricing tools further extend the capabilities of Spektrix and we know they will be highly valuable to our users.”
Digonex’s solutions utilize leading-edge econometric science that allows clients to optimize their revenues while expanding their addressable market, enhancing community accessibility and realizing greater operational efficiencies. This kind of work brings Wessely into contact with a wide array of people and personalities. Fortunately, she is able to draw on her arts background to be effective.
Digonex, the leading provider of dynamic pricing solutions in the attractions and performing arts industries, has named Anna Wessely as its first chief technology officer. Wessely comes to Digonex following an 18-year tenure at Tessitura Network.
Current and former Digonex users joined Digonex Chief Revenue Officer Harry Tomasides on this webinar presented by our partner, Gateway Ticketing Systems, to discuss how reservations support dynamic pricing, and the ways dynamic pricing supports your organization’s business objectives (recorded May 12, 2021)
Digonex CEO Greg Loewen commented, “We are thrilled to be a new member of the ACME eco-system partner network and excited to be working with Rick and the rest of the Seattle Aquarium team. We are confident that our dynamic pricing technology will help the aquarium to accelerate its recovery from the pandemic and its growth in the years ahead.”
Dynamic pricing for attractions was a new innovation in 2014. To understand how it could be spread, we examined Diffusion of Innovation theory. We learned that there are five main factors that determine the rate of adoption of an innovation. All of them have come to pass in 2020.